There is just this thing about concepts – you need not worry about all sorts of physical and engineering problems, leave those to your R&D department once the management okays your concept. After all, isn’t your imagination the limit? That is the same impression I got when I first laid my eyes on the Nokia Gem, where it was launched on the 25th anniversary of the Nokia Research Centre. This particular device is unique as it will change its appearance from camera to phone or map, depending on the function that you have selected. Heck, just in case you’re too much of a cheapskate to fork out money for a full version of a particular game, it might end up displaying advertising messages on the back of the phone.
Both the back and front are interactive, hence making it possible to pinch and zoom the rear of the phone without having the front image being obstructed. How about viewing the same image at differing zoom factors on either side of the phone? According to Senior Design Manager Jarkko Saunamäki, who led the team which invented GEM, “Now, when you launch an application like the camera, your mobile phone still looks like a mobile phone, but with GEM, when you launch the camera application, the whole phone looks like a camera.”
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